Digital marketing is a term that is very popular in today’s world and its popularity is increasing every day. Whether you have a non-IT background like B.Com, BA, IT background like BCA, etc. the career path of digital marketing is suitable for you and if you have passed 12th from any stream then this field is very beneficial. Suppose you want to learn something completely new and implement your ideas creatively. If you decide to make your 2025 New Year’s resolution and build a career path with a new domain #DigitalMarketing this guide is for you!

Almost 80% of businesses today depend on digital marketing to grow their business, and this is one such field in which with the combination of true creativity and strategy, business owners are increasing their business growth by 2X to 5X in just a few months or in a year. If you understand it in simple language, the scope of digital marketing is very wide.

Why should you pursue a digital marketing career?

BY IMSUREDIGITALLY

Here are some reasons to make it even more appealing:

1. Good Opportunities: Every organization and company is shifting their business online, and they require a large amount of skilled digital marketers. As we have just heard almost 80% of the businesses today are growing their business digitally.

2. Multiple Job Roles: Businesses need digital marketing experts to grow digitally and those digital marketing experts have very diverse job roles such as Search Engine Optimization and SEO Expert whose role is in the website of any business, blog, and app can make YouTube videos visible on search engines like Google, which we also call ranking and this is one of the job roles of digital marketing in short like social media marketing. Expert, content creation, web analytics expert, etc. Jaise job role options are available.

3. No Background Barrier: Be it IT or non-IT, anyone can join this career. No need for any kind of coding or technical background. If you are from any field, you can choose the domain of digital marketing career. So you should know how to use the internet, have the attitude to learn something new in your life, and have a passion for creativity.

4. Flexibility in Work: The profession here gives you opportunities to work from home, freelance projects, or work with an agency.

5. Realistic Future-Proof Career Path: The scope of digital marketing continues to expand with the rise of the Internet and technology. Today many AI assistant tools help a lot in the job functions of digital marketers like research work, advertisement, etc.

How can you start your career in digital marketing?

Self-Study: Understand the basics through self-study, first of all, it is important to understand the fundamentals based on the overview of digital marketing.

Start with these topics:

A) Getting Started With Basic Topics:

i) Digital Marketing Overview: You will understand the world of digital marketing and its potential and job scope.
ii) Content writing: Learn how to write attractive and engaging content, create reels, and create infographics for a business website, blog, or social media platform.
iii) SEO (Search Engine Optimization): Learn how to rank websites, apps, or content on search engines like Google.
iv) Social Media Marketing: For a company, one can learn to engage the audience and go viral on platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
v) Email Marketing: Stay connected with your audience and customers through email platforms to create a strong relationship that will build a trust factor in the minds of your customers.
vi) Web Analytics: Learn how to analyze overall campaign performance and your consumer behavior through Google Analytics and similar tools.

You can check out some free course resources, like Google Digital Garage and HubSpot Academy, which are great for beginners.

B) Advanced Digital Marketing Skills for Career Growth:

i) Performance Marketing: Learn how to create and optimize Google Ads, Microsoft Ads, Meta Ads, Taboola ads, or Native ads campaigns.
ii) AI Tools: Using AI tools, you can improve your productivity and work by preparing content like images, videos, reels, shorts, banners, and ads for social media platforms through text prompts.
iii) Marketing Automation: Learn email automation, social media automation, and ads automation.
iv) Data Analysis: As a digital marketer, it is important to understand data to extract insights from it using Tableau and Power BI. Understand that data deeply and learn how to use it for your marketing purposes.
v) UX/UI Understanding: Understand the important role of user experience and design in Internet marketing.
C) Apply for Online Certifications: Through the certifications given below, you can apply whatever you have learned to whatever is necessary for you.

Google Ads Certification
SEMrush SEO Certification
HubSpot Content Marketing Certification
Facebook Blueprint Certification

All these valuable certifications make your resume strong and add credibility.
D) Practical Experience: You can gain as much practical experience as you can with theory, with tremendous practice.
E) Personal Projects: Create your blog or handle the social media of any small business.
F) Internships: Do internships in small or big agencies and build your experience on live campaigns.
G) Freelancing: Build your stunning portfolio with online freelance projects from home.
G) Build Your Online Presence: Personal brand matters a lot in the digital marketing field.

Such as:

LinkedIn Profile: Create a professional LinkedIn profile and showcase your certifications, skills, and projects which will be recognized as your virtual resume by the hiring managers.

Portfolio Website: Create a proper portfolio of all the work you have done from small to large-level projects.

Blogging: Blogging is the best medium to explore yourself in the digital marketing field in an organic way through which you can share insights and expertise along with creating a strong presence in search engine optimization and copywriting.

Stay updated with trends: Trends change very quickly in the journey of internet marketing. That is why it is important that you keep doing research every day and keep gaining knowledge from some websites, blogs, and videos.

Conclusion

Digital marketing is an exciting and rewarding career path for MBAs, graduates, and undergraduates nowadays it does not matter what educational background you are from because companies check your practical experiences, communication skills, and willingness power during hiring and companies do not just check the degrees. And if you are a business owner then digital marketing skills will be very beneficial for you too. Just go ahead with dedication, consistency, and passion to learn and follow your roadmap.

Start now, and see yourself as a successful digital marketing expert by 2025

Essential Things: Give yourself time to grow in digital marketing. Some days you may feel down but you have to keep going because when we explore a new thing then there are so many things in front of us that distract our brain and we have to pay special attention to this thing that no matter what, we will not create any kind of distraction point for ourselves and will focus on how to build as much practical experience along with our studies as possible.

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